K-beauty, K-Style,
Korea’s Fashion Giant Opens First Physical Store Big News for K-Beauty Fans! This is HUGE you guys! 🎉 Korea’s leading fashion platform Musinsa is finally taking its beauty business into the real world! After dominating the online space, Musinsa Beauty is opening its very first physical store at the upcoming Musinsa Megastore Seongsu by the … Read more
How TirTir Became a Global K-Beauty Phenomenon Through Shade Diversity From Seoul Startup to Amazon’s Top Foundation Brand Can you believe a Korean cushion foundation topped Amazon’s entire foundation category?! 🏆✨ TirTir, a Seoul-based brand founded in 2017, made history in 2024 when its Mask Fit Red Cushion became the first Korean cushion to achieve … Read more
From Scalp to Toenails A New Kind of Travel Experience Is Taking Over Type “glow up” into social media and thousands of dramatic before-and-after clips appear! Travelers are flying to South Korea and returning with clearer skin, healthier hair, and a totally polished look. What once centered on shopping and food has evolved into something … Read more
The Rise of AI-Powered Skin Care Devices K-Beauty Devices Transform Global Beauty Market Korean beauty technology is experiencing unprecedented growth, revolutionizing how people approach skincare at home. Korea’s exports of at-home beauty devices reached a record $212.2 million in 2024, nearly doubling from the previous year, with momentum accelerating into 2025 as exports jumped 42 … Read more
The Hidden Danger Behind the Trend Why Your Favorite K-Star’s Eyes Might Not Be Worth Copying Ever scrolled through Instagram and thought, “I need those eyes!” Same. Celebs like “Suzy” and “Han Ye-seul” make colored contacts look effortless, but here’s the tea: those gorgeous lenses might come with serious risks. 인스타그램을 스크롤하다가 “나도 저런 눈을 … Read more