Celebrity-Inspired Contact Lenses

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The Hidden Danger Behind the Trend Why Your Favorite K-Star’s Eyes Might Not Be Worth Copying Ever scrolled through Instagram and thought, “I need those eyes!” Same. Celebs like “Suzy” and “Han Ye-seul” make colored contacts look effortless, but here’s the tea: those gorgeous lenses might come with serious risks. 인스타그램을 스크롤하다가 “나도 저런 눈을 … Read more

White House Press Secretary’s K-Beauty Shopping Goes Viral

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White House Press Secretary’s K-Beauty Shopping Goes Viral White House spokesperson “Karoline Leavitt” just proved that K-beauty’s global appeal knows no borders. During President Trump’s state visit to South Korea, the 28-year-old press secretary shared her Korean skincare haul on Instagram, sparking excitement across social media platforms. 백악관 대변인 “Karoline Leavitt”이 한국 방문 중 K-뷰티 … Read more

Budget Beauty Revolution

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Korea’s Value-First Approach to Cosmetics The Rise of Affordable Korean Beauty Korean beauty industry is experiencing a significant transformation, with major brands embracing a value-first philosophy that prioritizes affordability without compromising quality. The domestic cosmetics market is witnessing an unprecedented shift toward budget-friendly products, driven by both consumer demand and strategic business positioning. 한국 뷰티 … Read more

JENNIE Launches ZEN SERIF Korean Font on Hangeul Day

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Global K-Pop Star’s Cultural Contribution “JENNIE”, a member of the iconic K-pop girl group BLACKPINK and solo artist, has unveiled a new Korean font called ‘ZEN SERIF’ to commemorate Hangeul Day. This meaningful initiative represents her dedication to promoting Korean culture worldwide. “제니”가 한글날을 맞아 새로운 한글 폰트 ‘젠 세리프’를 선보였습니다. 이는 전 세계에 한국 … Read more

The Challenges of Finding Real Skin Doctors in Korea

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In the Land of Skincare: The Challenges of Finding Real Skin Doctors in Korea The Boom of Dermatological Treatments South Korea has become a global hub for dermatological and cosmetic skin treatments, attracting hundreds of thousands of international visitors seeking procedures. In 2023, over one-third of all foreign patients visiting Korea wanted skin treatments, and … Read more