The Premium Flavor Taking New York by Storm From Soju Bottles to Michelin Kitchens Sesame oil is having a major glow-up! Once sold in squat cans or recycled soju bottles and overshadowed by olive oil, Korean sesame oil is now a premium wellness product winning hearts worldwide. Michelin three-star restaurant “Eleven Madison Park” and two-star … Read more
Why Young Koreans Are Obsessing Over Becoming Flight Attendants The Dream Job Everyone Wants The competition is absolutely insane! Estimates say roughly 17,000 people applied to “Korean Air” in 2010, yet fewer than 150 were hired — an acceptance rate under 1 percent! Today’s applicant pool could be as high as 20,000. Many compare the … Read more
How Social Media is Changing Ramyeon Culture The Rise of Buldak Miyeok Tang Myeon Imagine combining Korea’s spiciest instant noodles with traditional seaweed soup. Sounds crazy, right? But this unexpected fusion, known as Buldak miyeok tang myeon, has become one of South Korea’s hottest food trends. Consumers are experimenting in their own kitchens, creating recipes … Read more
Korea’s Heated Debate Over Fertility Treatments Local Governments Expand Traditional Pregnancy Programs A fierce dispute is erupting in Korea’s healthcare sector! At least 14 local governments, including Seoul, Busan, and Gwangju, now subsidize pregnancy assistance programs featuring traditional Korean medicine treatments like herbal prescriptions and acupuncture. In Gyeonggi Province alone, about 4,000 people have received … Read more
“Halmaenial Desserts”: Why Korean Youth Are Obsessing Over Grandma’s Treats Traditional Sweets Get a Modern Makeover Something amazing is happening in Korea right now! Young adults in their 20s and 30s are lining up at rice cake shops and yakgwa specialty stores. These aren’t your typical trendy cafes – they serve what’s being called “halmaenial … Read more