The Global Phenomenon Why Foreign Tourists Are Obsessed with This Iconic Korean Beverage If you walk into any convenience store near major tourist spots in Korea—whether it’s the airport, Myeongdong, or Gangnam—you’ll notice something unusual: entire shelves dedicated to one product. That product? Binggrae’s iconic banana milk in its adorable moon jar-shaped bottle. 인천공항이나 명동, … Read more
From Heartbreak to Global Fame Remember that internet-famous toast recipe that once took Korea by storm? The one that made someone text their ex just for the recipe? Well, guess what—it’s now conquered New York City and the world can’t stop talking about it. 한때 온라인을 뜨겁게 달궜던 ‘전남친 토스트’를 기억하시나요? 전 남자친구에게까지 연락할 정도로 … Read more
The Smile of Silla A Timeless Treasure from Ancient Korea Gyeongju, the ancient capital of the Silla Kingdom, is welcoming world leaders for the 2025 APEC Economic Leaders Meeting with a special cultural symbol—a roof-end tile featuring a gentle human face known as the “Smile of Silla.” 경주, 신라 왕국의 고대 수도가 2025년 APEC 정상회의를 … Read more
Korean Words Taking Over the Oxford English Dictionary The power of Korean culture is now literally written in the dictionary. The Oxford English Dictionary (OED) has added 48 Korean loanwords, with 33 of them added in just the last four years. 한국 문화의 힘이 이제 사전에 공식적으로 기록되고 있습니다. 옥스퍼드 영어 사전(OED)에는 현재 48개의 한국어 … Read more
How Hanam Pig Farm Broke the 15-Year Curse of Korean BBQ Franchises The Challenge That Everyone Said Was Impossible There’s a saying in Korea: “BBQ franchises don’t last long.” Unlike chicken restaurants that use processed meat, BBQ restaurants using raw pork face huge challenges in maintaining consistent quality across locations. While many famous Korean BBQ … Read more